Hubbard in line with Labels and Markets

Hubbard offers a huge range of alternative products targeted for different growth levels, which provide a large range of breed crosses.

You will find here some of the specific markets and labels where Hubbard's alternative products are successfully expressed:

Label Rouge

French application only (get more information visiting the Label Rouge site: Poultry Label Rouge)
Label Rouge certification was launched in 1961 by the French Government
Creation of the Synalaf in 1967, French Association for the Poultry Labels (Syndicat National des Labels Avicoles de France)
Continuous progress of the Label Rouge certifications:
- 90.2 millions of chickens in 2013
- 94.4 millions of chickens in 2017

Designation	Label Rouge
Breed	slow growing female *slow growing male
Stocking density	< or = 11 birds /m² / < 1 sq fr per bird
Prod max	25 kg/m2 / 593 lbs/ft²
Max farm size	1600 m² / 17 222 ft²
Max barn size	400 m² / 4305 ft²
Max pen size	4400 birds per flock
Min age	81 days minimum
Light	Natural light
Outdoor	2 m² minimum or 21.5 ft² / bird from 6 weeks
Feed	100% vegetables, minerals, vitamins, > or = 75% cereals

European regulation: n° 834/2007 and n° 889/2008.
Production in France: 7 000 T/year
USA: To sell chicken labeled "organic," growers must comply with the USDA National Organic Program (NOP).

Designation	Organic
Breed	slow growing female
Stocking density	< 10 birds / sqm / < 1 sq ft per bird
Prod max	25 kg / m2 or 593 lbs / ft2
Max farm size	1600 m2 / 17222 ft2
Max barn size	480 m2 / 5166 ft2
Max pen size	4 800
Min age	56 days or more
Light	Natural light
Outdoor	4 m2 or 43 ft2 / bird from 66% of the life
Feed	Vegetal and mineral > 95 % organic origin No coccidiosats No growth promoter No synthetic AA

Designation	Free Range	Traditional Free Range
Breed	No recommendation	Slow growing female * slow growing male
Stocking density	< 13 birds /m2 / < 0.80 sq ft per bird	< 12 birds /m2 / < 0.90 sq ft per bird
Prod max	27.5 kg / 61 lbs / ft2	25 kg / 55 lbs / ft2
Max farm size	No limit	No limit
Max barn size	No limit	No limit
Max pen size	No limit	4800 birds
Min Age	56 days	81 days
Light	Natural light	Natural light
Outdoor	1m2 or 11 ft2 / bird	2m2 or 22ft2 / bird
Feed	70% cereals	70% cereals

This "Fermier" type of production is a world designation
There is no standards as such
This type of farming is of local tradition and produced with local male's crosses such as Sumatra, Asyl, Shamo and other types of local males
Usually the products are sold to consumers through direct market.

Freedom Food is the RSPCA's farm assurance and food labelling scheme, created in 1994 in United Kingdom. Freedom Food label ensure of the respect of farms to strict RSPCA welfare standards, launched in 1996.
www.freedomfood.co.uk
Specifications:
- The welfare of a breed is assessed according to the RSPCA Broiler Welfare Assessment Protocol. The JA757 is the benchmark used in these trials.
- Can be used for Indoor, Free Range and Organic.
- Indoor with enriched environment: Objective of 2.2 Kg / 4.85 lbs with 1.95 FCR.

Designation	RSCPA : Freedom Food Indoor
Breed	slow growing female
Stocking density	< 15 birds /m2 / < 0.70 sq ft per bird
Prod max	30 kg / m2 or 66 lbs / ft2
Max farm size	No limit
Max barn size	No limit
Max pen size	30,000 indoor and 15,000 Free Range
Min age	No limit
Light	20 lux min (2 ft candle) and natural light
Outdoor	No
Feed	Close to "Conventional" feed

This label was introduced by the Animal Welfare Association in the Netherlands. "Beter Leven" wants the best welfare for broilers and uses a 3-star system:
Enriched environment (perches, straw balls...), 56-d as minimum age and lower density plus winter garden (1-star) or Free range (2-stars)
3-Stars = Organic

Designation	1-Star	2-Star
Breed	slow growing	slow growing
Stocking density	< 12 birds /m2 / < 0.90 sq ft per bird	< 13 birds /m2 / < 0.80 sq ft per bird
Prod max	25 kg / 55 lbs / ft2	25 kg / 55 lbs / ft2
Max farm size	No limit	No limit
Max barn size	No limit	No limit
Max pen size	No limit	No limit
Min Age	56 days	56 days
Light	Natural light min 20 lux (2 ft candles) and 8 hours night min	Natural light min 20 lux (2 ft candles) and 8 hours night min
Outdoor	Wintergarden-system	Outdoor min 8 hours
Feed

Agreement for all fresh broiler meat sold in the supermarkets = ±2.5 M broiler/week = about 25-30% of the total production volume in NL
Use of slow growing breed from 2015 (max. 50g or 0.11lb/d) with at least the breederfemale or the breeder male
Lower footpad lesions
Use of RTRS soya
Reduction of ammonia and dust emissions
Use of green electricity and gas (from 2020)
Use of European protein, in case more sustainable

Designation	Chicken of tomorrow
Breed	slow growing
Stocking density	< 19 birds /m2 / < 0.57 sq ft per bird
Prod max	38 kg / 87,77 lbs / ft2
Max farm size	No limit
Max barn size	No limit
Max pen size	No limit
Max ADG	50g or 0.11 lb/day
Light	6 hours night min.
Outdoor	No
Feed	Max 17.0 animals day doses per year (antibiotics) + bales of straw + grain

CQC is a French certification (Critères Qualité Certifiés) (Certified Quality Criterias)
The first « Certified » broiler was introduced by Duc in 1991
Production in France: 75 000 T per year

Designation	Certified
Breed	slow growing female *conventional male
Stocking density	< 18 birds /m2 / < 0.60 sq ft per bird
Prod max	33, 39 or 42 kg / 73, 86 or 93 lbs
Max farm size	No limit
Max barn size	No limit
Max pen size	No limit
Min age	56 days
Light	Eu rules
Outdoor	No
Feed	Vegetable (56% minimum of cereals) and minerals No growth promotor

What are the advantages of a Premium brand?

Criteria	Quality	Image	Remarks
Breed	+++	++	Traceability, Security, Specification
Age	+++	+	Differenciation, Taste, Texture
Farm	++	++	Welfare, Environment
Feed	+++	++	Traceability, Security, Specification
Slaughterhouse	+++	+	Reliability, Quality process, Health
Traceability	+	+++	Security, Identity, Control
Consumer information		+++	Innovation, Brand, Identity

Some firms around the world take this way: UK. Hungary, Italy, Germany, NL...

amadori mastergoof privathof

Usually the Premium product is issued of the crossing of an alternative breed for the female with a fast growth male